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Product Naming, the Zombie Way
Jan. 13th, 2006 11:54 amApple using zombie focus groups for new product names:
In a disturbing sign, reliable sources indicate that Apple has followed Microsoft's lead in using zombie focus groups to name its products. Their first influence was revealed this week when Steve Jobs announced that the venerable name "PowerBook" had been replaced by the widely despised "MacBook Pro.":-)
